What are the Do’s and Don’ts of 301 Redirect?

What are the Do’s and Don’ts of 301 Redirect?

An HTTP status message of 301 is transmitted to a web browser by a web server. A 301 indicates an indefinite redirection; thus, any user requesting an old URL will be forwarded to the new URL instantly. The 301 redirect protocol is most frequently used when a page has been completely moved or withdrawn from a website. It transfers all routing strength from the old URL to the new URL.

Among the various HTTP status codes that could occur are 301, 404 – Not Found, 403 – Forbidden, and 500 – Server Error, among others which you are certainly aware of. The HTTP status code that is associated with a website’s page that is regularly sent by the server when you access it is 200 – OK. A 301 redirect is comparable to a mail forwarder. Any individual attempting to access a piece of material that you’ve shifted out of a particular website address will get a 404-page not found error. You can employ a 301 redirect to ask the webserver to send visitors from the old URL to the latest version of your pages, which will enhance their user experience. Now, if you try to access the old URL, the server will redirect you to the new address after returning the 301 – Temporarily Moved response signal. You will typically find yourself on the page for which you were searching because this occurs so rapidly that you are unaware of it. The URL you clicked on or entered may not match this one, as you may have seen. Alternatively, you may have an extension for your browser installed, which notifies you whenever a redirect occurs. A 301 redirect serves an additional important purpose for engines like Google. Helpful status codes that accurately indicate the new location of a page enable search engines like Google and Bing to maintain an updated database. In essence, a 301 redirect will inform search engines, saying something like, “Hey, you remember that material from the SERPs that consumers enjoyed clicking on? Now that it is located here, please move all of the visibility you had linked to this page to this new URL. 301 redirects are crucial for SEO because of this, now our company is the best SEO Company in India that can help you get this done with ease. After discussing that, let’s move on to the dos and don’ts of 301 redirect.

What are the Do’s and Don’ts of 301 Redirect?


When a page has been deleted or has become less relevant or usable, 301 redirects ought to be utilized. When a website is rebuilt and URLs are reorganized into updated, and more organized, 301 redirection is quite helpful. When rebuilding your website, it is crucial to reroute any outdated URLs that may change.


  1. Configuring a 302 redirect across domain versions

The strength of incoming links is pointed to another URL using 301 redirects.

  1. After generating a new page, configure a 301 redirect.

To prevent your website from losing visitors during the information migration process, make sure the 301 redirect is set up before moving any material.

  1. When migrating material, use a 302 redirect.

Use a 301 redirect to preserve inbound connections and your search engine rankings when making modifications to your internet address, unless you’re transferring the content of your website while upgrading or fixing it.

  1. Including links that redirect to out-of-date material.

You will provide a poor user experience for visitors to your website if you don’t redirect the older internal links to the new domain.

  1. Redirect a page whose purpose differs from the intended destination.

If you keep good records and are organized, this should be easy, but ensure you reroute them to the right sites. For example, it would be inappropriate to send a person who is searching for your homepage to your blog page. Maintaining a seamless transition can increase the accuracy of your SEO and bring in more satisfied customers.

When should I use the 301 redirect?

  • Modifying the URL code
  • Constructing a piece of data
  • Combining disparate information sources
  • Transferring data to a new domain from an outdated website version
  • Website migration during a staged launch

However, what would happen if the combined deleted material still ranked highly in search engine results while receiving a lot of traffic? In this instance, a code that reroutes visitors to the updated website is required. The 301 redirect is then applicable in this situation. Our company is the best SEO Company in India that can help you achieve this milestone redirection for the visitors on your website.

301 redirects are helpful whether you’re remodeling some old web pages or considering a complete information revamp as part of a site relocation. Consider including them in your project. If you’re planning this new phase, website visitors will still get the useful material they need, and your SEO will not suffer. One of the first things you do while growing your company is update the content on your internet presence. At this point, you may decide to combine different types of materials. Since you have produced new information with updated data, you may also remove older content that contains data that is no longer significant.

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