So, you have decided to print postcards for your business. However, you need to make sure that the postcards that you are printing are effective. There are a few things you need to take into account while printing the best postcards for your business.
Let’s take a look at the tips for effective postcard printing for your business.
Decide on the Purpose of the Card
The primary aim of postcards will vary based on the purpose you are trying to achieve with it. In case you are encouraging customers to purchase your specific service or product, then it is necessary to include the right image.
Don’t make the mistake of adding the whole inventory. Just try to add one image of what you are promoting. Crop features or zoom in for creating a closeup of the central photo so that recipients have a good idea about what you have to offer.
The postcard’s background can be used to help focus the attention of the readers on the primary image of the postcard. In case the background is too busy, it will make it difficult for the other elements in the postcard to stand out.
Include White Space
No matter the size of the postcard you are ordering at postcard printing services, you might be tempted to use each inch of the space on the postcard. Even though it might appear like the best way for conveying the message, adding too many images and texts can be overwhelming for the readers.
Instead of navigating through the information, your recipients are likely to avoid such postcards. If you leave some empty white space in your postcard, you can make the reader focus their attention on the primary message of the postcard.
Add Only the Important Details
To make sure that recipients don’t discard the postcard into the dustbin, you have to include all the important details so that your recipients know what you are trying to convey. Add an attractive headline. Don’t forget to include a call to action and an offer that your readers will not be able to refuse.
The components of the postcard print and mail service have to be unified and relevant to your business. Make sure that you put your information at the front of the postcard so that your readers see it first.
In case you are adding a discount coupon on one side of the postcard, it can be a good idea to add a perforated line to the design. It will enable your recipients to tear and keep the coupon.
Choose a Thicker Cardstock
When you print and mail postcards online, it is better to choose thicker cardstock. Usually, heavier and thicker cardstock looks more valuable in comparison to lighter and thinner ones. When you create postcards, you can think about printing on thick cardstock, such as 14 points or higher for making it feel more crucial to your recipients.
Thicker cardstock offers increased durability and longevity during transit and handling. The noticeable distinction between your premium, sturdy cardstock, and thinner alternatives enhances the impact on your recipients. While thicker cardstock typically incurs additional costs, it proves to be a valuable investment if within your budget.
Use High-Quality Images
The well-known saying “A picture speaks volumes” holds true. A captivating image complements and reinforces your message, making your postcard truly memorable. When thoughtfully designed, it can elicit positive emotions and set your card apart. Ensuring the image is of high quality, at 300 dpi, is essential for maximum impact.
Use the Right Color
In addition to enhancing your distinctive brand identity, it’s crucial to recognize the influence of color. Color has the ability to captivate attention, appeal to emotions, and evoke a response. When used effectively, it creates a lasting impression. Maintaining consistency in color choices throughout your marketing materials is essential for reinforcing brand recognition and establishing a cohesive visual identity.
The postcard that you are printing should directly communicate with your audience and motivate them to take action.