The dependence of Internet users on search engines is evident. These contribute 94% of web traffic, with Google being the leader with a market share of almost 80%. Given the importance of search engines, you must optimize your content for them. To achieve this, you have to work on technical SEO.
This is the process to ensure that a website can be interpreted by Google spiders and increase the chances of being crawled and indexed to rank high in the rankings.
Why should you implement technical SEO on your website?
Search engines want to offer an optimal experience to their users. The way to do this is by presenting them with the best results for your query.
To achieve this, Google robots crawl and evaluate web pages on the Internet based on various technical factors.
The main aspects of good technical SEO are:
- Traceability.
- Performance.
- Indexing.
Within these, we find other elements such as JavaScript, good links, site structure, server errors, site speed, responsive design, internal links, sitemaps, and duplicate content problems.
The easier it is for the search engine to access your business website content, the more likely you are to rank. Therefore, if you want your website to be at the top of Google search results pages (SERPs), you need to optimize your technical SEO.
How to improve the technical SEO of your website?
You can have a website with an attractive design and the best content, but if you don’t consider technical SEO, it’s not going to rank high in the SERPs.
There are many factors of franking and Google does not say exactly what they all are. But marketing experts have managed to determine which are some of the most important.
Loading speed
Users today are more impatient than ever. Therefore, you must ensure that your website loads as quickly as possible. For every extra second a page takes to load, it loses about 15% of views, according to research.
Data structured
These are standardized tags that add extra information to the content of a website. They help search engines understand it better and serve to tell them what products or services you sell or what you offer on your site.
Because there is a fixed format in which you must provide this information, search engines can easily find and understand it. Thanks to structured data, Rich Snippets or rich fragments are built.
Broken links
If there’s anything worse than a slow-loading page, it does not exist at all. That is, if a link leads to a page that does not exist on your site, people will encounter the 404 error.
This damages their experience and, therefore, search engine rankings, ruining your technical SEO.
Unsurprisingly, Google doesn’t like to find these error pages either. The worst thing is that the search engine locates more broken links than the visitors since it follows all the links it finds.
Website Security
A website that is technically optimized or has all the details of technical SEO is safe. Furthermore, ensuring security is a basic requirement that you must meet. To achieve this, a key point is to implement HTTPS.
This is a protocol that ensures that data sent between the site and the browser cannot be intercepted. To know if a website is HTTPS, just look at the address bar in your browser. If it has a lock, it means the page is secure.
As you see, technical SEO is a very important aspect of your website. If you want to optimize it, you must pay attention to these elements.
To make the necessary improvements, the ideal is that you rely on marketing professionals. These experts are trained to develop the full potential of your website.
Contact us we have a team of specialists to take your website to the next level by improving overall SEO.
