The Growing Popularity of Free & Casual Games Free online internet gaming has exploded over the past 10 years and now comprises of a large collection of game developers, publishers, web portals and millions of casual game players. Talented game developers are in more limited supply than publishers and portals, yet even they are steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games.

Wide brand exposure can be gained from sponsoring free online games and more companies are looking towards game sponsorship and in game product placement as a serious advertising platform. Portals are in the greatest supply with a huge amount of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative gaming developers with Armor Games holding a top 1000 traffic rating.

Behind such successes are talented flash game designers and coders, it is usually one or two experienced designers that plant the seeds from which top free gaming websites flourish. Casual gaming both free and paid downloads have become so huge online that the genre has the greatest presence in the world’s most highly trafficked websites.

Ninjakiwi have an in house team of developers, they are owners of the very popular brand of games named Bloons. The first Bloons game was introduced back in mid 2007 and the series has already been played hundreds of millions of times. If you compare such an audience exposure rate to the most popular video watched on you tube, it is easy to see why advertisers are turning to free online games to reach global audiences. What’s more intriguing are the demographics behind casual game players with a considerable percentage of the audience being young adults. This demographic has caught the attention of many blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads – an in game preloading ads platform.

As the advertising revenue increases for free games so will the creativity, detail and complexity of their design. Developers are now creating games targeted specifically at certain age ranges, including teens, young adults and mums.

Ninjakiwis’ list of games is expanding rapidly. As their brand has received greater exposure over the past year they have branched out from their original success of Bloons to produce other games with different concepts, some have been received with more enthusiasm than others. Some of their successes include:

Rent To Own – Forecast Bright As Home Sales Continue To Be Gloomy Housing remains the weakest part of the American economy, analysts tell us, and we shouldn’t expect much improvement over the next few months. “These numbers are at rock-bottom by historical standards,” said U.S. economist at IHS Global Insight, Patrick Newport. This report comes at a time of the year where home sales should be at its peak. However, while traditional home sales reports have been bleak, the rent to own market is on the rise because, for many, it’s become the only way they are able to buy or sell a home.

Obtaining definitive numbers for these types of purchases is difficult since they are private rental agreements with a purchase option until later recorded as a home sale when the transaction is completed, often 2-3 years depending on the agreement terms. But indicators of increased on-line searches, books and documents sold, as well as general inquiries throughout the real estate and mortgage industry show that interest is strong and many rent to own transactions are being generated.

For many home sellers who’ve had homes on the market for many months with little or no activity, the immediate interest generated from one rent to own advertisement can be overwhelming. Today’s market is flooded with better-than-average risk buyers whose credit issues are recent due to current market and economic circumstances, but previously were responsible and timely with their obligations.

With a bankruptcy or foreclosure would-be buyers are unlikely to qualify for a home loan for some time, and with the great increase of home-owners-turned-renters, the price of rent continues to increase. A rent to own home agreement fixes the cost of rent for the specific period of the agreement, giving buyers another incentive to buy.

Wednesday, June 22, Federal Reserve Chairman Ben Bernanke said the housing market was a strong and persistent factor hurting the broader economy. With the continuing vice-like grip on traditional lending and increase of the rent to own home trend, it would not be surprising if the federal government at some point were to identify this trend as a viable way to increase housing sales, and possibly offer incentives and tax benefits for these types of purchases, and strengthen protective regulations for both buyers and sellers.

It could also be to the benefit of real estate agents and brokers to be willing to facilitate these types of sales, although it would mean a delay of their primary commission for 2-3 years. Frequently real estate professionals will provide property management services during the lease period, since most property managers are real estate brokers. They can charge an up-front fee for providing initial services; paperwork, credit and background checks, bringing in a buyer or seller, etc., and if they choose, they can administrate the monthly payments for an additional monthly income until the sale closes in 2-5 years.

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