Business budgets are tight right now. Until the economy recovers from several years of higher-than-average inflation, things are not likely to change. That leaves companies questioning some of their expenditure. In the marketing department, Content marketing is an easy service to let go. However, if you’re working with a LinkedIn marketing agency, you might find that investing in targeted strategies can still provide valuable returns. But is doing so a good idea?
Here is another way to put it: should your company be paying for content marketing services? Only management can ultimately make that decision. To make a wise decision though, some key things should be considered.
Content Marketing Isn’t Random
There is a tendency among business executives to believe that content marketing is nothing more than writing an occasional blog post and throwing it up on the company website. But it is not that random. Content marketing is not that haphazard.
Content marketing is on the menu at Webtek Digital Marketing in Salt Lake City. The company also has a Texas office located in Austin. Content creators in both locations are quite diligent about what they do. They deploy marketing campaigns only after thorough planning supported by in-depth research.
Content might be planned weeks or months in advance. It is designed to convey a certain message to a targeted audience. Most importantly, content is only produced after thorough research is conducted. What do creators research? They take a deep dive into keywords, consumer trends, industry-relevant topics, competition content, and more.
Drive Traffic and Convert It
The SEO industry has long thrived on the understanding that content is king. Meanwhile, marketers have relied on content to engage with customers and generate leads. Content marketing is where the two disciplines converge. When it is done well, the end result is sales.
Content marketing doesn’t just drive traffic. It drives traffic and converts it into paying customers. But to do that, you need to know how to create effective content. You need to know how to engage with visitors in a way that leaves a lasting impression. Most of all, that impression needs to be a good one.
Anyone Can Write Blog Posts
It needs to be pointed out that blogging and content marketing are not necessarily the same thing. Also bear in mind that anyone can write a blog post. The real skill is found in writing dozens of posts over an extended length of time, posts that actually achieve something from a marketing standpoint.
Being able to write blog posts doesn’t necessarily translate into successful content marketing. So many business owners and managers don’t get that, which is why they randomly pick a staff member with extra time on his or her hands to be the company blogger.
When content marketing isn’t addressed properly, it achieves very little. But when done right, content marketing:
- Drives traffic and generates leads.
- Engages with visitors in a meaningful way.
- Contributes to customer loyalty.
- Builds brand strength.
- Differentiates a company from competitors.
- Enhances other marketing and SEO strategies.
It’s important to note that most of the benefits derived from content marketing are long term. It’s possible to get a short-term bump for an exceptionally good piece of content, but content marketing generally takes time to yield long lasting results.
If You Can’t Do It Right, Hire Out
We have come full circle to the original question: should your company pay for content marketing services? The answer isn’t too difficult to figure out. Just think about it like any other aspect of your business.
If you can’t do it right, hire a company like Webtek. You and your team are experts in whatever your company does. Stick with that and let marketing experts manage your content.
